The 3.15-promotion trend for sanitary Ware has been blown up, and many bathroom dealers have more or less scored some results in this first sales season in 2013. However, even as the bathroom industry is expected to pick up in 2013, "a few joys and a few sorrows" will inevitably appear on the face of bathroom dealers. The problems encountered in previous years, or the lack of effective competition, so that some bathroom products dealers in the market competition, is always in the low trend, then will be from the five major phenomena to explore!

Avoid irrational structure of promotional products
Boom season sales should be focused on increasing sales, but increasing sales should also be focused on increasing long-term sales rather than short-term sales. Discounts for new bathroom products are a good way to promote sales when they first come on the market, but when the price is too low and the original price is restored, consumers can not accept it. After seeing a product at a low price and then seeing a high price, most people won’t buy it mostly. And after the new product has a long sales road to go, there is no guarantee that there will be enough room for price reduction in the future. Some long-listed sanitary products can be promoted more vigorously, allowing them to compete by low prices, set off new products, and allow sanitary baths that have just been listed on the promotion stage to adopt reasonable promotional measures such as buying new gifts, old and new combinations, and so on. Instead of blindly reducing the price of new products, it will hinder future sales.

Avoid serious selling or backlog of products
Before the peak season, do a good job of market research and market analysis to identify the best-selling products in the regional market, analyze the market environment, consumer demand, and competition in-depth, and then combine regional capital according to their own capital, manpower, and inventory capacity. The population, purchasing power and other factors generally determine the number of goods to be sold. For example, mid-to-low bath products with large consumer demand should increase season inventory, and only a small amount of goods should be taken for high-end image products or off-season goods. In addition, the distributors must also overcome the manufacturer's channel to promote the "acquisition of the cheap" mentality, not because of the temptation of manufacturers of channel promotional gifts or delivery rebates policy unrealistic delivery, resulting in a large backlog of sanitary products.

Promotional discounts are more reasonable and use promotions to earn good results
Businesses blindly pursue low prices, greatly discounted, and adopt promotional methods that do not meet the image of this bathroom product, and do not consider the actual consumer demand for this product. So in the process of price reduction, these bathroom brands are in the eyes of the target consumers. Values and images also decline with excessive price reductions, causing consumers to feel unfavorable, resulting in less than ideal sales of promotional activities. According to the positioning of the brand and the characteristics of the product, appropriate promotion methods are adopted. For example, sanitary products with high grades of some brands cannot compete with price competition, and low-price discounts can be used to lower grades. Gifts can be purchased in full, and after-sales services can be optimized. Sales volume at the same time improve consumer awareness of the product, enhance the brand's overall ability, do not fall into the market situation blindly price cuts, vicious competition.

Road show activity is very lively, increase popularity to turn the gas
The theme of roadshow activities should be closely related to the bathroom brand or product and increase communication with consumers. The layout of the site can be combined with the product, for example, the product image of the bathroom is used for the stage backdrop; the prop is also replaced with or associated with the product, and the content of the activity must be blended with the bathroom product, for example, the bathroom product knowledge quiz on the onlooker consumer, the new product to be tested And so on; In addition, the choice of gifts must also be combined with the product or the bathroom product itself, the mood when consumers get gifts is very good, and the goodwill of this bathroom will also increase dramatically. The introduction of road show activities with clear themes and sales promotion will eventually make consumers aware of the sanitary products themselves, increase their awareness of the products and their goodwill, and ultimately attract consumers to the sanitary specialty stores that are promoting sales. , Bathroom sales increased, the purpose of the road show really achieved.

After-sales service can not be ignored, product installation should be timely
As consumers have chosen to buy sanitary products in the season of decoration, leading to the rapid increase of customers after the peak season, dealers do not have sufficient manpower and material resources to install sanitary ware for each consumer in a timely manner, at the same time, the installation of cutting corners, poor service attitude Problems have also emerged, leading to constant consumer complaints.
During the peak season, the promotion rate of sanitary wares is large, and the amount of consumer purchases is also large. The number of customers to be installed is also increased many times than usual. At this time, the distributors should be equipped with more installation personnel and adequate supplies than usual, and timely and effectively. Home delivery, installation of sanitary ware, and installation quality, not because of the large number of people to be installed, but also in accordance with the usual number of daily installations, leading to a longer installation cycle, or to reduce the installation quality of sanitary ware in order to improve efficiency, cut corners , resulting in bathroom quality problems in the future, undermining the original goodwill of the consumer brand of this bathroom, losing the brand image, due to the loss of a small brand and big benefits. Responsibility editor: Cao Yang

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