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Analysis of the sanitary industry in recent years

In the face of the country's real estate market still maintain control, the implementation of the policy of limited lending, limited purchase to promote the rational return of house prices. However, from the perspective of manufacturing companies, the increase in production costs, the relative decline in the profits of sanitary Ware companies, and the decrease in investor earnings have caused the price of sanitary induction sanitary ware products to rise price in the next few years.
    The enhancement of cleanliness, hygiene, and health awareness, even the general public are aware that the use of smart sanitary ware will guarantee a clean and healthy living environment. This undoubtedly makes the market price of induction sanitary ware confusing, and identifies instability for the development of sanitary enterprises. Here, together with us have an analysis of the market trend of inductive Ware.

First: smart bathroom will be "cold after the heat
With precedents of various health warnings, the general consumers are more concerned with a harmonious society and a happy society. The government has also increased the support and subsidies for scientific and technological innovation, which has increased the appreciability of the company's future market economy. .
Second: Or face "price pressure"
Although building materials, furniture and labor costs have risen last year, this year's building materials industry still cannot afford the pressure to increase prices. According to a sanitary salesman, starting from the beginning of last year, the price of building materials showed a slow climb. Industry insiders expect this year's building materials market will continue to grow at a double-digit rate.
There are many factors that cause price increase in the sanitary ware market: First, the increase in production costs; the prices of raw materials such as coal and petroleum, and wood, metal, and PVC continue to increase, and the building materials manufacturing industry is a high-energy-consuming and highly polluting industry. Responding to the national call for energy-saving and emission-reduction, the production technology must be improved, and the production costs are virtually increased. Second, the operating costs continue to increase. The domestic oil and gas prices have risen, and the transportation costs have also risen. Some of the commodity prices have been previously The price-adjusted merchants stated that it is highly probable that prices will rise again.
Third: Sanitary companies identify positioning diversion and governance
In 2013, Sanitary Ware Co., Ltd. insisted on positioning high-end people; some of them extended sanitary ware products to the concept of hand-washing; some focused on the renovation project of villas. It is expected that foreign brands will join the competition during the year and the rapid layout of chain supermarkets. A few dealers will complete the accumulation of their original funds and establish their own businesses, gradually affecting the channel strategy, marketing strategy, service strategy and even higher-level brand strategy of the local sanitary ware market. In addition, the competitive landscape of the sanitary ware market will also rise from the original price competition to channel competition, from talent competition to service competition, from brand competition to management competition.
Sanitary companies should respond to changes in the market, should identify their own market positioning, subdivide the market, and achieve differentiated operations. Specially targeted consumer groups at a certain level are conducive to deepening products and services.
In 2013, the sanitary ware market will develop in a healthy and rational direction. Sanitary companies should also insist on innovation and refuse to keep the old ideas and seek development

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